The New DICE

“The New DICE”: Rebranding Initiative Pioneers the Future of Monitoring Services with New Technologies, Products, and Services Available Today

Company News | October 15, 2020

BAY CITY, Mich., October 13, 2020—Branded as “The New DICE,” DICE Corporation is changing the perception of monitoring and providing the industry with a game-changing way of doing business.

The New DICE is part of the company’s future roadmap kicking off a multi-million-dollar investment in new technologies, new products and new services that include IoT, artificial intelligence, machine learning, analytics, integrated audio and video, and much more. 

Going beyond basic security monitoring, these powerful technologies that the company has developed will unlock the key for command centers and integrators to provide a whole new world of automated and smart services, which also means increased RMR and reduced operational time and resources.

Fresh, modern and professional, the New DICE embodies an organization that is reinventing itself but is still very committed to the security industry. The new identity builds upon the company’s history of innovation and quality, but also opens doors to the future.

“This extensive rebranding represents evolving changes and DICE is changing because the world around us is changing,” said Avi Lupo, co-president of DICE Corporation. “We are redefining who we are, driving change and helping to shape the future of the industry.”

As part of the rebranding initiative, DICE has developed several new event management platforms as well as products for integrated business operations, resiliency, telecom, video, and mobile that offer the industry unified solutions to empower their businesses.

For non-DICE customers, many of the solutions, including interactive video monitoring, disaster recovery, telecom, cybersecurity, and cloud hosting can interface with any central station software.

Showcasing the New DICE is a completely redesigned website featuring a clean design, enhanced content, and improved functionally. The updated website allows better communication with customers and serves as a front door to people not yet familiar with DICE Corporation’s award-winning solutions. Also new to the website are reorganized product categories, an industries section with additional resources, recommendations, and case studies that will outline how users in a wide range of areas successfully utilize the company’s technology.

“The New DICE is a major milestone for the company as the IoT and video interactive market accelerates and opens a unique opportunity for the security industry to step into the future,” added Lupo.

To promote the New DICE, the company is planning to hold virtual introductory events and marketing initiatives across the media.


About DICE Corporation

The new DICE Corporation is changing the perception of central station monitoring with new technologies, new products, and new services. With one unified interactive software and telecom platform, DICE provides enterprise automation and event management, integrated audio and video, AI, analytics, cloud hosting, digital infrastructure solutions, and much more. To streamline business operations, DICE offers accounting, service, sales, telecom/ISP, disaster recovery, business continuity planning, cybersecurity, and cloud video. Most DICE solutions also interface with any central station software. As an industry leader, DICE has invested millions of dollars in a technology roadmap that supports new markets and services with advanced technologies.    

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