DICE Corporation Leadership

Get To Know The DICE Corporation Leadership Team

Cliff Dice

Clifford Dice

President, CEO, & Founder

About Clifford Dice

Clifford Dice is the president, CEO, and founder of DICE Corporation. Under Cliff’s leadership, DICE Corporation has helped shape safety and security in North America for over 30 years, creating products and solutions used by some of the world’s largest companies.

A Bay City, Michigan native, Cliff obtained a degree in accounting and computing technology from Northwood University and worked for Dow Chemical and Dow Corning. He later formed a software consulting company, where he was challenged by a security monitoring company to write an accounting solution that others had tried but were unable to successfully develop. Loving a challenge, Cliff found a way to create the software, which led to the beginning of DICE Corporation.

Today, DICE Corporation is one of the fastest-growing providers of services for a wide range of users, including alarm centers, video centers, integrators, healthcare providers, telecom application industries, and more. During his tenure, Cliff has been the visionary behind over 70 software modules and services, including alarm monitoring, video surveillance, business management, and telecom solutions. DICE Corporation also operates the industry’s largest cloud alarm hosting center, which supplies millions of subscribers with direct service and alarm signaling telecom services.

Avi Lupo

Avi Lupo


About Avi Lupo

Avi Lupo is DICE Corporation’s co-president and is responsible for high-level organizational decisions, product road map development, and new business opportunities at the company. Avi is also integral in establishing sales and marketing expansion strategies for DICE Corporation’s growing cloud technology.

With over 30 years of management experience in the security industry, Avi comes to DICE Corporation from Kent Technologies in Miami, Florida, where he served as the company’s president and CEO. As a provider of video and security services for a wide range of industries, Avi led the organization in developing robust preventive and interactive security in technology, including camera, surveillance, facial recognition, and remote guarding services throughout North America.

Prior to his time at Kent Technologies, Avi served as the CEO of FST21 America, a security technology company with offices in Israel and the U.S. and served as co-founder and president of OzVision Global, a leading developer of advanced video solutions in the international security monitoring market. Among his many accomplishments, Avi formed strategic alliances that introduced Video as a Service (VaaS) to the security industry, establishing industry standards.

Jerry Corrion

Jerry Corrion

Senior Vice President of Software Development

About Jerry Corrion

Jerry Corrion is DICE Corporation’s senior vice president of software development and is responsible for leading the software, telephony, and support teams to create innovative solutions and ensure products meet the needs of our customers. Jerry graduated from Western Michigan University in 1995 with a degree in aviation science and started working with DICE as a corporate pilot, flying equipment and personnel to client sites.

Shortly after joining the company, Jerry was promoted to the support department as a tier one alarm support technician and was eventually promoted to support department manager. To better serve clients, Jerry taught himself programming and changed departments to become a developer. In 2013, he was promoted to his present position where he oversees all development and support at DICE and IPtelX.

Jerry still maintains his certified flight instructor license and enjoys outdoor activities like camping and boating during the summer in Michigan. He also maintains an active role in running the family farm that has been passed down for generations. Jerry is married and has two adult children, a 29-year-old daughter, and a 22-year-old son.

Jen Balash

Jen Balash

Director of Account Management

About Jen Balash

Jen Balash is the director of account management at DICE Corporation and IPtelX. In this role, Jen leads a growing account management team and works closely with clients to build relationships, introduce and implement new products, and assist with the migration of special projects. Jen studied business management at Oakland University and joined the DICE sales team in 2009. With an upbeat and outgoing personality, Jen started attending industry conferences with the DICE leadership team shortly after joining the company and discovered her passion for working with prospects and clients.

Jen’s role expanded in 2011 to assist clients with major projects, facilitate new product rollouts, and build existing systems to meet their needs. In this new position, she expanded her client relationships, appreciating the happiness that comes with helping them accomplish their goals and get to where they need to be with their businesses. Her success and ability to build long-lasting relationships with clients resulted in a promotion to her current role as director of account management in 2013.

In addition to her busy work schedule, Jen is proud to maintain a family-focused lifestyle outside of work. She is blessed with an amazing and supportive husband and four outstanding children (ages 20, 17, 14, and 13). She and her husband enjoy making the best out of life with their family of six by building memories to the fullest with camping, boating, and family trips.

1410 South Valley Center Drive
Bay City, MI 48706 USA
1-800-RUN-DICE (1-800-786-3423)
1-989-891-2800 | International
989-891-2801 | Fax

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