As the global telecommunications industry has experienced considerable competition and rapid changes with new technology, IPtelX has experienced unprecedented growth as businesses of all sizes in the alarm and security industries are looking for customized solutions and integration unavailable anywhere else. In this Q&A with IPtelX president and CEO Jordan Dice, we discuss what sets the company apart from other telecoms, how IPtelX benefits DICE customers, and why changing technology is helping to shape the company’s services.
Although IPtelX is a relatively young company, you have experienced an incredible amount of success since your inception. For those unfamiliar, explain what you do and how your services benefit DICE customers.
IPtelX was created to solve a problem in the alarm industry where millions of properties are still protected by legacy alarm panels that were built on a traditional telephone network that is being replaced with IP-based voice services. These newer networks are not as friendly to legacy alarm panels and create many communication failures. IPtelX designed a newer IP-based voice network that meets higher standards of quality with specific configurations that ensure successful delivery of alarm signals. This has gained a lot of attention in the alarm industry and we’ve consistently proven how alarm signals that do not work on other telecom providers will work on our network.
The telecom industry continues to remove POTS lines, resulting in an increase in signal failures for the alarm industry. How is IPtelX able to combat this?
We designed an IP-based network that meets higher standards of quality and forces specific configurations on upstream and downstream carriers, therefore mostly controlling the alarm signal from its originating carrier to the alarm receiver. We also developed technologies in joint efforts with DICE Corporation that can add more tolerance at the alarm receiver side so that distorted signals that couldn’t be understood on common receivers can be interpreted on our technology. In essence, we are taking action on the telecom side and the alarm receiver side.
Many business owners are discovering that quality IP services are critical and just as important as a PBX, affecting everything from telecom to Internet access. What is IPtelX doing to provide customers with quality IP services?
IPtelX has negotiated agreements and engineered network access with every major LEC and MSO throughout North America so we can deliver truly diverse dedicated fiber connectivity or broadband access for smaller applications. We also have access to several privately owned fiber networks aside from the common LEC and MSO-based fiber networks that exist in most areas. We look at the design and build of our fiber and broadband services carefully to determine where diversity exists and provide many of our central stations with truly diverse IP services.
You recently learned that most major carriers are charging customers in 30-second increments for each alarm, effectively doubling the costs for most alarm companies. Explain why this is important and what IPtelX is doing to address the issue.
We’ve discovered that several major carriers are billing a 30-second call minimum to their customers. Our statistics show that an average alarm call is 18 seconds or less. IPtelX does not impose call minimums and charges based on six-second increments, therefore reducing the billable minutes for many alarm companies by about 40 percent.
How is redundancy important for telecoms like IPtelX?
Having redundancy in the telecom network is important – especially to mission critical operations, as they exist in the alarm industry. In today’s world of telecom, there are many resellers and middle providers that may reuse common network infrastructure, and we are finding that many of our clients did not have enough information in the past about the importance of having truly redundant providers in their telecom networks. Most thought that they could be redundant by having two different telecom providers, but in reality, their second provider may have resold the first to them or shared a common network with their primary provider.
I think it is important to work with providers that actually manage the number of resources in the registries that route toll-free and local numbers and/or IP addresses. For example, IPtelX is a RespOrg of toll-free numbers and is assigned a RespOrg ID of PDX01. We are one of just a few-hundred RespOrgs that exist in North America, and RespOrgs are the only entities authorized to actually manage toll-free numbers, control where they route, and ensure diversity is truly built into any redundancy strategy. However, there are several-thousand unauthorized companies that provide “toll-free service.”
This means that only a small portion of them (a few-hundred of several-thousand) actually manage the toll-free numbers and can control them in such a way that they can guarantee diverse networks are being used to route the traffic. The rest are just relying on their upstream providers (who are reselling) to manage this.
The telecom industry seems to be experiencing an increase in technological advancements. Where do you see companies like IPtelX heading in the next 10 years?
It will become easy and very efficient to connect calls via the Internet. Carriers are already starting to peer with one another using the Internet while quickly sunsetting the legacy TDM networks that have controlled the public switched telephone network for a number of years. In 10 years, I see IPtelX being a significant global carrier of communications at 10 times the speed of growth and a tenth of the cost compared to the traditional model of communications.
As an independently owned company, you are able to provide your customers with customized services to better meet their needs. What are some of the things prospective customers are looking for when coming to IPtelX?
Most are looking for customization for their specific needs – especially in the alarm industry, where a lot of customization is desired. IPtelX has been focused on the needs of the alarm industry and can compete against some of the largest players in the telecom industry based on our ability to address the specific needs of the industries served.
You recently launched a new website (IPtelX.net). What can we expect to find when visiting?
Our new website is an excellent resource for more information on all of the services and products we’ve designed and integrated into a unified communications platform.